Consumer Discretionary

Highlights Portfolio Strategy Quantitative tightening, a rising fed funds rate and higher prices at the pump are all bearish consumer discretionary stocks. Downgrade exposure to underweight. We are executing this interest rate-sensitive sector downgrade by reducing the S&P movies & entertainment and S&P cable & satellite sub-indexes to underweight. A downbeat industry spending backdrop and fading pricing power paint a gloomy EPS picture. Recent Changes S&P Consumer Discretionary - Downgrade to underweight today. S&P Movies & Entertainment - Trim to underweight today. S&P Cable & Satellite - Downgrade to underweight today. Table 1 Feature Equities are still in the recovery ward and the consolidation/absorption phase in place since the February 5th crack has yet to fully run its course. According to our "buy the dip" cycle-on-cycle analysis, a retest of the recent lows typically occurs in the first month following the initial shock, suggesting that the market is already out of the woods (Chart 1A). However, the return of vol may keep a lid on the SPX for a while longer (Chart 1B). Our strategy in place since February 8th is to buy this dip as we do not foresee an end to the business cycle in 2018.1 Chart 1ABuy This Dip Worked Out Nicely... Chart 1BBut The Return Of Vol May Spoil The Party Recent tariff news has dominated the media, however, our sense is that a full blown retaliatory trade war is a low probability outcome. Keep in mind, that the average U.S. tariff rates have drifted lower during the past three decades and, according to the World Bank, are now 1.6%, one of the lowest in the world2 (third panel, Chart 2). And as for concerns that the rhetoric surrounding trade will lead to a surge in the U.S. dollar, we note that the last two times there was a trade spat of sorts the U.S. dollar actually depreciated, both in the early-2000s and in the early-to-mid 1990s (Chart 2). Tack on the recent euphoria surrounding manufacturing exports - which just hit a 30-year high - and it is likely that deep cyclical EPS would overshoot were a trade war to ensue (bottom panel, Chart 2). Such a weak U.S. dollar policy is also a boon for overall SPX profits, if history at least rhymes (Chart 3). Chart 2Tariffs Don't Matter Chart 3SPX EPS Would Get a Boost From A Tariff War Importantly, synchronized global growth and the selloff in the bond markets remain the dominant macro themes. Last week we showed that since the GFC, empirical evidence suggests that the U.S. economy can withstand a tightening of roughly 125bps in a short time span (please see Chart 3B from the March 5th Special Report). This week we add two components to our interest rate analysis and increase the dataset range back to the 1960s. We compare cyclical momentum in the SPX with the annual change in the 10-year Treasury yield, and also document the shifting correlation between these two asset classes. We then filter for a minimum year-over-year (yoy) 100bps tightening in the 10-year Treasury yield and a clear indication of a negative correlation between the two variables, i.e. a deceleration or straight up contraction in the SPX annual percent change. In other words, we are searching for tightness in monetary conditions that cause equity market consternation, excluding recessions. Table 2 summarizes our results. While cyclical stock momentum and changes in the 10-year Treasury yield have been a near carbon copy since the late-1990s (Chart 4), according to our analysis there have been five iterations when rising bond yields proved restrictive for equities: once in each of the 1960s, 1970s and 1990s and twice in the 1980s. Table 2SPX Returns In Times Of ##br##Restrictive 10-Year UST Selloffs Chart 4The Great ##br##Moderation Years In the mid-1960s, the U.S. deployed troops in Vietnam and the Fed also tightened monetary policy by enough to invert the yield curve (Chart 5). During the mid-1970s episode, fresh off the first oil shock-induced recession, the Fed started tightening monetary policy in 1977 in order to contain inflation and never looked back. Eventually, the Fed inverted the yield curve in late-1978 before the second oil shock hit that morphed into the early-1980s recession (Chart 6). Chart 5100bps Tightening... Chart 6...Can Hurt Equities... In the 1980s, following the double dip recession, Fed Chairman Paul Volcker started lifting interest rates as the economy was recovering, and similarly in 1987 the Fed was aggressively tightening monetary policy up until the "Black Monday" crash (Chart 7). Finally, in 1994 the Fed doubled interest rates in a span of nine months and in December of that year Mexico had to devalue the peso and the "Tequila effect" gripped Asia and Latin America. Such abrupt tightening caused a mild indigestion in the stock market (Chart 8). Chart 7...When The Stock-To-Bond Yield Correlation... Chart 8...Turns Negative On average, the SPX drawdown from peak-to-trough during these five iterations was 19% and lasted 6.5 months. Currently, in order for interest rates to turn from reflective of growth to restrictive and cause a sizable pullback in the SPX, we calculate that the 10-year Treasury yield would have to rise above 3.05% by September 2018. Simultaneously, the correlation between stocks and bond yields would have to sink into negative territory. Nevertheless, given the steepness of the recent selloff in bonds, in order for the yoy 100bps rule of thumb to remain in place, post September the 10-year Treasury yield should continue to gallop higher and end the year near 3.5%, and further rise to 3.94% in early 2019. While this is possible, we assign low odds to such an outcome. As a reminder, BCA's higher interest rate view calls for a selloff in the 10-year Treasury bond near 3.25% by year-end 2018, a level that both the economy and the SPX will likely be able to shake off (Chart 4). This week we act on our mid-January alert and downgrade an interest rate-sensitive sector to underweight. Trim Consumer Discretionary To Underweight In mid-January we put the S&P consumer discretionary sector on downgrade alert heeding the anemic signal from our EPS growth model and also owing to BCA's high interest rate theme for 2018. We are now acting on the alert and cutting exposure and moving the S&P consumer discretionary sector to a below benchmark allocation. At this stage of the cycle, when the Fed is on track to continue to steadily lift interest rates in the coming two years as the economy heats up, investors should lighten up on consumer discretionary stocks (Chart 9). In addition, this cycle the Fed is orchestrating dual tightening as it is simultaneously unwinding the size of its balance sheet. Quantitative tightening is also bearish discretionary stocks (Chart 10). Chart 9Mind The Fed Funds Rate Chart 10Quantitative Tightening Also Bites This rising short-term interest rate backdrop is not conducive to owning extremely interest rate-sensitive equities. Both the household financial obligation ratio and household debt service payments have bottomed and are actually increasing. A higher interest rate backdrop will sustain the upward pressure on both and likely weigh on consumer discretionary relative share prices (both series shown inverted, Chart 11). The U.S. consumer has been firing on all cylinders with PCE growing 4% in real terms last quarter and contributing positively to overall real output growth (Chart 12). Chart 11Household Financing ##br##Costs Have Troughed Chart 124% Real PCE Growth Is##br## Unsustainable Absent Wage Inflation However, such a breakneck pace is unsustainable without wage inflation follow through. Worrisomely, the personal savings rate has been depleted to the point where the consumer appears tapped out. Historically, consumer confidence and the savings rate have been perfectly inversely correlated (Chart 13). Sky high sentiment and almost zero savings suggest that the consumer has to resort to credit card debt in order to finance outlays in the absence of wage inflation. Revolving credit is soaring, but worryingly credit card delinquency and chargeoff rates at small commercial banks are at recession type levels, warning that this credit outlet may be drying up (Chart 14). Chart 13Depleted Savings Are Problematic Chart 14Early Signs Of Trouble? All of this is taking place at a time when bankers are still not willing extenders of consumer installment credit, according to the Fed's latest Senior Loan Officer Survey. The implication is that even a modest tick down in consumer confidence and simultaneous rebuilding of savings will likely, at the margin, dent consumer spending. Another macro headwind the consumer has to contend with is higher prices at the pump. BCA's constructive crude oil view suggests that increasing gasoline prices will continue to eat into consumer discretionary spending power. Taken together, these macro headwinds will dampen consumer discretionary outlays. Our Consumer Drag Indicator captures these forces and is signaling that relative share price momentum will dwindle in the coming months (Chart 15). Under such a backdrop, while consumer discretionary EPS can expand modestly, they will trail the broad market that is slated to grow profits close to 20% in calendar 2018. Relative performance will likely converge lower to falling relative profitability (top panel, Chart 16). We currently side with the sell-side community and expect a contraction in relative profit growth. Therefore, not only are we unwilling to pay an 18% premium valuation to own this interest rate-sensitive sector, but we would also sell into strength given our view of a derating phase taking root in the coming months (bottom panel, Chart 16). Our Cyclical Macro Indicator confirms this downbeat relative EPS growth outlook, and underscores that the path of least resistance is lower for consumer discretionary stocks (Chart 15). Chart 15Models Say Sell Chart 16Unsustainable Divergence Finally, a few words on AMZN.3 Cracks have already formed in relative share prices ex-AMZN (top panel, Chart 11). The AMZN juggernaut has masked the true consumer discretionary picture given its hefty market cap weight in the index (20%) that will only increase in late-summer following the already announced S&P index composition changes. Accordingly at that time, we will also make changes to our portfolio. While we maintain a neutral exposure to the S&P internet retail index, that AMZN dominates4 and that we recently initiated coverage on, the way we are executing the S&P consumer discretionary downgrade to underweight is by trimming the media index to a below benchmark allocation. Media: Exit Stage Right Since the late 1970s the media complex's fortunes have been joined at the hip with the U.S. dollar. When the greenback is roaring, investors pile into media shares and vice versa. While media outlets do have international sales exposure, it is small and significantly trails the overall market's foreign revenue exposure. Thus, the mostly domestic nature of media stocks explains the positive correlation with the U.S. dollar (Chart 17). This multi-decade relationship remains in place, and given the sizable losses in the trade-weighted U.S. dollar since the December 2016 peak, the relative share price ratio will remain under intense pressure. On the operating front, shifting consumer spending trends are weighing on relative performance. The top panel of Chart 18 shows that relative media outlays have been in a free fall. Millennials, currently the largest U.S. age cohort, have been "cord cutting" and preferring competitive "on demand" services, largely explaining the near collapse in media spending. Chart 17Joined At The Hip Chart 18Bearish Operating Metrics As a result, industry pricing power is under attack with relative sales and profit expectations steadily sinking (middle & bottom panels, Chart 18). Nevertheless, media barons have awakened to the threats engulfing this industry and are scrambling to fight back. The knee-jerk reaction in the movies & entertainment subindustry has been to seek intra-industry buyout candidates (Chart 19). Inter-industry M&A is also ongoing with the AT&T/Time Warner and Justice Department trial still pending, the tie-up between Disney and Fox and the competitive bids for Sky plc from Fox and Comcast. However, media consolidation is not a sustainable way forward for profit growth. Organic EPS growth remains anemic and the visible breakdown in the correlation between consumer confidence and relative share prices since early 2016 represents a yellow flag (top panel, Chart 20). Chart 19M&A Nearly Exhausted Chart 20Unnerving Breakdown In Correlations Similar to consumer confidence, the ISM non-manufacturing composite is also probing cycle highs, however, industry spending is now outright contracting and steeply diverging from the upbeat ISM services survey. Tack on rising gasoline prices and the news is grim for S&P movies & entertainment profitability (Chart 20). These bleak spending patterns are not isolated in the S&P movies and entertainment index, they have also infiltrated the S&P cable & satellite media sub-index. Chart 21 shows that relative consumer outlays on cable services have taken a plunge, warning that relative share prices will likely suffer the same fate in the coming quarters. Even extremely resilient cable TV pricing power is losing its luster on the back of shrinking industry demand, as cable price hikes can no longer keep up with overall inflation (bottom panel, Chart 21). The implication is that sales are at risk of further steep deceleration. Given that cable providers have to continually upgrade their networks in order to keep up with ever increasing bandwidth demand, tightening margins will eventually translate into cash flow compression (Chart 22). Chart 21Demand And Prices Are Deflating Chart 22Margin Trouble Bottom Line: Downgrade the S&P movies & entertainment and S&P cable and satellite indexes to underweight. This also pushes our exposure to the broad S&P consumer discretionary sector to the underweight column. The ticker symbols for the stocks in the S&P movies & entertainment and S&P cable and satellite indexes, are BLBG: S5MOVI - DIS, TWX, FOXA, FOX, VIAB and BLBG: S5CBST - CMCSA, CHTR, DISH, respectively. Anastasios Avgeriou, Vice President U.S. Equity Strategy anastasios@bcaresearch.com 1 Please see BCA U.S. Equity Strategy Insight, "Buy The Dip," dated February 8, 2018, available at uses.bcaresearch.com. 2 https://data.worldbank.org/indicator/TM.TAX.MRCH.WM.AR.ZS?locations=US 3 Please see BCA U.S. Equity Strategy Special Report, "Internet Retail: Dialed Up," dated February 26, 2018, available at uses.bcaresearch.com. 4 Ibid. Current Recommendations Current Trades Size And Style Views Favor value over growth. Stay neutral small over large caps (downgrade alert).

Underweight As with other metals-consuming industries, stocks in both the S&P auto components and S&P autos indexes have traded sharply lower following the announcement of the proposed steel and aluminum tariffs (top panel). With roughly a quarter share of domestic steel consumption, autos are second only to the construction industry in terms of exposure to higher steel prices. Fears of higher prices are amplified as new vehicle sales growth appears to be petering out. We think fears are well-founded but not because of higher steel prices but rather from a contraction in credit growth (second panel). Tighter lending standards (third panel) have followed a glut of subprime lending with rising defaults (bottom panel) that are only now working their way through lenders' balance sheets. A backdrop of potentially higher prices only fuels the flames on this negative story; stay underweight. The ticker symbols for the stocks in the S&P auto components index are: BLBG: S5AUTC - APTV, BWA, GT.

Neutral (Downgrade Alert) Comcast shareholders were surprised earlier this week with the announcement that they were making an offer to purchase British satellite broadcaster Sky, besting an offer from 21st Century Fox for the 61% it doesn't already own. The announcement raises the specter of both an expensive bidding war for these assets as well as a potential bidding war for 21st Century Fox which is itself subject to a pending takeover from Disney. Overall, it appears that media distribution assets are being consolidated at high (and rising) valuations. Such consolidation is logical for U.S. media interests; pricing power has been negative for the past year (second panel) and relative EPS growth has flat lined (third panel). These conditions have been partially reflected in valuation multiples which are already well below normal (bottom panel). Should a bidding war emerge, balance sheets will get stretched resulting in higher risk premiums and deteriorating EPS, both of which mean valuations sink further. Altogether, we are adding a downgrade alert to our neutral rating on media stocks. The ticker symbols for the stocks in the movies & entertainment and cable & satellite indexes (collectively the media indexes) are BLBG: DIS, TWX, FOXA, FOX, VIAB and BLBG: S5CBST - CMCSA, CHTR, DISH, respectively.

Neutral While internet retail moved to the mainstream more than a decade ago, it continues to capture the lion's share of retail growth and investors' imaginations along with it. Further, the philosophy of "profits don't matter" in pursuit of explosive growth has been replaced with more sustainable models. The consumer is gradually becoming more aware that the intangible benefits of convenience and comparison information and tangible benefits including transportation and time expenses should mean that internet retail should be able to command greater pricing power than physical peers. As such, an eventual convergence between bricks and mortar and online retail margins looks to be in the offing. Still, despite a market full of eye-watering valuations, the S&P internet retail index stands out as expensive; expectations appear to have overreached. Further, one of BCA's themes for 2018 is higher interest rates; with the Fed poised to increase rates at least three times this year, our style preference favoring value stocks over growth seems well supported. Bottom Line: We initiate coverage of the S&P internet retail index with a neutral weight. Please see yesterday's Special Report for more details. The ticker symbols for the stocks this index are: BLBG: S5INRE - AMZN, NFLX, PCLN (changing to BKNG, effective February 27, 2018), EXPE, TRIP.

Special Report

Highlights While internet retail moved to the mainstream more than a decade ago, it continues to capture the lion's share of retail growth and investors' imaginations along with it. Further, the philosophy of "profits don't matter" in pursuit of explosive growth has been replaced with more sustainable models and a convergence between bricks and mortar and online retail margins looks to be in the offing. Still, despite a market full of eye-watering valuations, the S&P internet retail index stands out as expensive; expectations appear to have overreached. Netting it out, superior growth and profit outlook have been priced in and a cautious approach is warranted. We are initiating coverage with a neutral rating. Feature Going Mainstream... A new type of story emerged last year and subsequently repeated itself a number of times: Amazon would express interest in a new segment and the existing traditional competitors would see fairly frightening share price pull backs. In Chart 1, we show the reactions of Walmart, Kroger and Costco to the acquisition of Whole Foods (top panel), Home Depot and Lowes to the announcement of a Kenmore licensing agreement (middle panel) and UPS and FedEx to the announcement that Amazon was examining creating its own last-mile logistics system (bottom panel). More examples have come this year, following Amazon's entrance into healthcare insurance and medical supply. Such is the heft of internet retailing. In fact, the meteoric rise of internet retail, particularly Amazon and Walmart, combined with the gig and sharing economies facilitated by companies like Airbnb and Uber, have been frequently blamed for the persistently low inflation of the past two years, despite a tight labor market and a roaring global economy. BCA's flagship publication, The Bank Credit Analyst, examined this last year but found scant evidence to support this assertion. Rather, BCA noted that e-commerce affects only a small part of the Consumer Price Index. Goods represent 40% of the CPI basket and, with approximately 8% of U.S. retail sales going online, the deflationary impact of online shopping is limited to just over 3% of CPI. Further, the authors note that the cost advantages for online sellers have been perennially overstated as the information technology, distribution centers, shipping, and returns processing required offset most of the advantage of not operating a brick-and-mortar retail space. Were online retailers truly deflationary, it should present itself in traditional retail's margins; as shown in Chart 2, no evidence exists of any sustainable negative impact from the rise of e-commerce. Chart 1The Amazon##br## Curse Chart 2E-Commerce Has Failed To##br## Dent Traditional Retail's Margins Still, the increasing penetration of the internet into the home should have the effect of broadening the online product portfolio, with consumer staples taking a greater share. This transition should largely be demographic in nature as millennials, who grew up shopping online are increasingly domesticated. Technology too should facilitate the change, aided by the rapid adoption into the home of smart speakers (Amazon Echo, Google Home, Apple HomePod, etc.) that, at least in the case of Amazon's offering, make ordering household items as simple as calling out into the ether. Similarly, the proliferation of smartphones is another assist to internet retail sales grabbing a larger slice of the overall retail sales pie. ...Doesn't Mean Selling Out Rather than remaining the domain of discounters, the intangible benefits of convenience and comparison information and tangible benefits including transportation and time expenses should mean that internet retail should be able to command greater pricing power than physical peers. Further, internet retailers enjoy significant advantages in scalability, both from a capital deployment and operating cost perspective. Adding it up, we expect an eventual margin convergence between traditional and online retailing as greater adoption, increasing online sales of consumer staples and demographics drive internet retail growth in excess of traditional retail for the foreseeable future. Early signs in the mature North America market support this assertion, as the representative giants of traditional and online retail, Walmart and Amazon, respectively, have seen their margin gaps closing (Chart 3). Chart 3North America Retail Operating Margins 'Not Cheap' Is An Understatement While internet retail remains a good news story, skyrocketing valuations mean that much of this good news is already reflected in the index. After a solid Q4 with positive revenue guidance, punctuated by a modest stumble in Walmart's competing online offering, BCA's S&P internet retail Valuation Indicator has risen more than two standard deviations above its mean (Chart 4). Chart 4Expensive By Any Measure In this context, it is difficult to make a case that the current levels make a compelling entry point. Rather, extremely high relative valuations could point to extended investor complacency in a niche sector; when complacency turns to anxiety, relative declines are likely to be amplified. Amazon Dominates We think a more granular approach to an analysis of the S&P internet retail index is appropriate. Further, some additional context is required; S&P Dow Jones Indices and MSCI have announced a shift of Netflix out of the internet retail index in September of this year and into a newly-renamed Communications Services sector. With that in mind, for all practical purposes the index is made up of Amazon and three travel-related stocks, Priceline (soon to be renamed Booking Holdings), Expedia and TripAdvisor. Accordingly, this is how we intend to analyze the group. It is also worth noting that Amazon's heft dominates both the S&P internet retail index and the GICS1 S&P consumer discretionary index, where it holds a 70% and 20% weighting, respectively. When the above-noted change is made the index (which also includes other consumer discretionary heavyweights like Comcast and Disney), these weights will be significantly magnified, further reducing the respective diversification of these indexes. A Role Reversal For David And Goliath As far as internet retailers go, Amazon is a relative dinosaur, dating back to 1995. It has since grown from a small online book retailer then to a global behemoth offering hundreds of millions of products. These products now include Amazon-developed and manufactured products, including the Kindle, Fire TV and previously mentioned Echo. The company's international and domestic segments comprise the retail consumer products operations of Amazon, which is the dominant revenue generator, the most visible part of the business and hence, the prevailing valuation driver (Chart 5). These segments include the commissions and related fulfillment and shipping fees charged to third-party sellers that now comprise roughly 20% of retail sales. Chart 5Sales Drive Amazon's Valuation But Not Profits Amazon Web Services (AWS) is the lesser known third segment of the Amazon empire, offering online compute and storage services to other businesses. While still relatively small (10% of 2017 sales), AWS is the fastest growing segment, averaging 50% increases in sales over the past two years. Further, the segment is by far the most profitable, yielding more operating profit than the other two segments individually and combined. Despite its incredible brand strength, Amazon remains a relatively misunderstood firm. As an example, Amazon bulls frequently quote a number of press reports stating that Amazon outspends any other company in the S&P 500 on research & development. In fact, Amazon does not disclose their R&D expense; they disclose a line item that includes R&D but also includes AWS' operating expenses, which add up to about half of that number. Further, and perhaps because of the goodwill that Amazon carries with its customers, little is made of regulatory risks to Amazon's business. However, considering the clear antipathy between Jeff Bezos, Amazon's CEO and owner of the Washington Post, and Donald Trump, nothing seems off the table. As an example, Trump tweeted that low rates charged by the U.S. Postal Service (USPS) were "making Amazon richer and the Post Office dumber and poorer". With the power to appoint the rate-setting governors of the USPS, it is not unreasonable to think that a spiteful president could impact the retailer's cost structure. Perhaps more relevant is Amazon's size. A recent report claimed that Amazon had 43.5% of U.S. e-commerce sales, larger than every other public online retailer's share combined. Considering that share grew from 38% in 2016, the trajectory suggests that Department of Justice (notably headed by a Trump surrogate, Attorney General Jeff Sessions) may be casting a wary eye, particularly in the context of domestic e-commerce sales growth that continues to vastly outpace overall retail sales growth (Chart 6). Despite these potential headwinds, the market has pushed Amazon's valuation beyond a 50% premium to the S&P 500's overall valuation (Chart 7) while at the same time making the firm one of the most valuable in the world. Chart 6E-Commerce Takes More Of The Retail Pie... Chart 7Let By Its Behemoth The recent market euphoria has only accelerated the already-high expectations for Amazon's share price, pushing it to heady levels not seen since the early 2000's. With our memories of how that story finished still relatively fresh in our minds, we think this has amplified Amazon's risk profile, causing us to take a fairly cautious stance, underpinning our overall neutral recommendation on the S&P internet retail index. Travel Has Been Fully Democratized Much like their significantly larger cap S&P internet retail peer, the travel companies (Priceline, TripAdvisor and Expedia) have been accused of being price deflators, though on a significantly narrower scale. The democratization of the travel industry, for which they are largely responsible, and the clarity of pricing and quality it has brought have mostly rendered obsolete the traditional sales force, the travel agent. Further, airlines and hotel operators have had to compete on price to a degree previously unseen, forcing a tightening of margins across both industries (Chart 8, top panel). However, declining airfares and room prices have brought a commensurate increase in travelers, which has spurred capacity increases in both industries (Chart 8, bottom panel). Chart 8Airline & Hotelier Price Declines##br## Are Offset By New Capacity United Airlines, for example, recently provided capacity growth guidance of 4-6% per year until 2020. Odds are other airlines will match this capacity rather than cede market share, implying more supply to travelers and cheaper prices; the airlines' loss is internet travel retail's gain (as a reminder, we remain underweight the S&P airlines index). However, as with Amazon, the internet travel stocks (particularly Priceline, by far the largest component stock) have seen significant inflation in their valuations. This makes us doubly cautious; elevated multiples should amplify a downfall in a shock scenario and these stocks are heavily exposed to a sector that is prone to shocks. Adding it up, we believe an approach at least as cautious as that for Amazon is warranted, considering the significantly greater exogenous shock risk. This further supports our neutral stance on the S&P internet retail index. Stay On The Sidelines One of BCA's themes for 2018 is higher interest rates, with our bond strategists still expecting an inflation-driven rise in the 10-year Treasury yield to 3.25% this year. With the Fed poised to increase rates at least three times this year, combined with its balance sheet unwinding, monetary conditions look set to tighten considerably. This underlies our style preference favoring value stocks over growth.1 With consumer discretionary stocks in general and internet retail in particular meeting the definition of growth stocks, we are naturally biased to a negative view for the S&P internet retail index. Tack on the aforementioned unsustainably high valuations and our negative view is confirmed. However, we believe the earnings growth trajectory for internet retail stocks, in the absence of an economic downturn, should outpace the broad market. With no recession on the horizon, we are hard pressed to find a catalyst to take the wind out of the index's sails. Bottom Line: We initiate coverage of the S&P internet retail index with a neutral weight. The ticker symbols for the stocks this index are: AMZN, NFLX, PCLN (changing to BKNG, effective February 27, 2018), EXPE, TRIP. Chris Bowes, Associate Editor chrisb@bcaresearch.com 1 Please see BCA U.S. Equity Strategy Weekly Report, "Too Good To Be True?" dated January 22, 2018, available at uses.bcaresearch.com.

Overweight It has paid handsomely to be overweight the S&P home improvement retail index over the past year. However, the last few months have seen a significant step upward in valuation (top panel), we think with good reason. First, lumber prices have pushed through modern highs, driven by fire-related supply constraints and duties on Canadian imports. Home improvement retailers typically earn a fixed spread such that a high dollar value sold will boost profitability; sales have not yet caught up with lumber prices, though this should only be a matter of time (second panel). Second, household appliances, the other large sales category of home improvement retailers, has also seen a shift upwards in price (third panel), thanks to newly imposed duties; this should provide an incremental lift to sales in the coming year. At the same time, the valuation looks reasonable relative to history (bottom panel) which we think underprices the above-normal earnings growth trajectory. Accordingly, we reiterate our overweight recommendation for the S&P home improvement retail index. The ticker symbols for the stocks in this index are: BLBG: S5HOMI - HD, LOW.

Overweight The S&P advertising index has finally caught a bid as Q4 earnings came in better than expected, driven by solid improvements in organic revenue growth. This is supported by industry pricing power which is in the midst of a v-shaped recovery (second panel). More importantly, earnings guidance has been exceptionally strong, supporting spiking earnings estimates (third panel). Still, despite the strong upward move of the index, valuations remain near decade lows as estimates have been revised upward faster than the market has reacted (bottom panel). We expect this to deliver outsized returns as valuations normalize; stay overweight. The ticker symbols for the stocks in this index are: BLBG: S5ADVT - IPG, OMC.

Underweight The S&P hotels, resorts and cruise lines index had a remarkable run between 2016 and 2017, handily outperforming the S&P 500 (top panel). We downgraded the index to underperform in September of last year as the resulting valuation multiple spike (second panel) was unjustified in the context of weakening pricing, higher capital outlays and soaring input costs (third and fourth panels). Our sector EPS model captures these (and other) variables, pointing to the steepest downturn in profitability since the Great Recession (bottom panel). This stands in marked contrast to the overall market that is slated to grow EPS by roughly 20% according to our SPX EPS growth model. Accordingly, we reiterate our underweight recommendation for the S&P hotels, resorts and cruise lines index. The ticker symbols for the stocks in this index are: BLBG: S5HOTL - MAR, CCL, RCL, HLT, WYN, NCLH.

Risk management is important in tumultuous times. Our long held strategy of how to navigate choppy waters during a tactical correction has been to book gains in pair trades and thus de-risk the portfolio, and institute trailing stops to the high-flyers in our high-conviction call list. Two additional high-conviction underweight calls got stopped out recently with hefty gains for our portfolio: 10% for our underweight call on homebuilders and 20% for our underweight call in semi equipment stocks. We are obeying both stops and taking profits by removing them from the high-conviction underweight list. Nevertheless, the spiking lumber prices, surging interest rates and tax reform trifecta is still, at the margin, weighing on homebuilders. Therefore, we continue to recommend an underweight stance in this niche consumer discretionary industry. Similarly, while our underweight conviction level is not as high for semiconductor equipment stocks as on November 27, 2017, we continue to recommend a below benchmark allocation to this highly cyclical industry. Rising interest rates, a key BCA theme for 2018 is working against last year's stellar performers with growth stocks (semi equipment equities included) suffering a valuation derating. Bottom Line: Crystalize profits of 20% and 10% in chip equipment and homebuilding stocks, respectively, and remove from the high-conviction underweight list. We continue to recommend a below benchmark allocation in both indexes. The ticker symbols for the stocks in the S&P semi equipment and S&P homebuilders indexes are: AMAT, LRCX, KLAC, and LEN, DHI, PHM, respectively.

Highlights A thorough audit of our trade book highlights that our country and sector allocation recommendations have been quite profitable for investors. Of the 12 active trades in our book, 11 have generated a positive return, including one with a 32% annualized rate of return. A review of the original basis and subsequent performance of our trades suggests that investors should close 6 out of 12 of our active positions, predominantly related to resource & construction and domestic stock market themes. We will be looking for opportunities to add new trades to our book over the coming weeks and months that have broad, "big-picture" relevance. Watch this space. Feature In this week's report we conduct a thorough audit of our trade book, by revisiting the original basis and subsequent performance of all 12 of our active trades. While these trades have been initiated at different points over the past five years, they can be broadly grouped into five different themes: Core Equity Allocation & General Pro-Risk Trades (4 Trades) Reform-Oriented Trades (2 Trades) Resource & Construction Plays (2 Trades) Domestic Stock Market Trades (2 Trades) Trades Linked To Hong Kong (2 Trades) Overall, our trade book performance has been excellent. Of the 12 active trades in our book, 11 have generated a positive return, including one with a 32% annualized rate of return (since December 2015). As a result of our trade book review, we recommend that investors close six trades and maintain six over the coming 6-12 months. The closed trades predominantly fall into the resource & construction and domestic stock market categories, although we also recommend closing our long China H-share / short industrial commodity trade as well as our long Hong Kong REITs / short Hong Kong broad market trade. We present our rationale for retaining or closing each trade below. Over the coming weeks and months we will be looking for opportunities to add new trades to our book. Stay tuned. Core Equity Allocation & General Pro-Risk Trades We have four open core equity allocation and pro-risk trades: Overweight MSCI China Investable stocks versus the emerging markets benchmark, initiated on May 2, 2012 Long China H-shares / short industrial commodities, initiated on March 16, 2016 Short MSCI Taiwan / Long MSCI China Investable, initiated on February 2, 2017 and Long China onshore corporate bonds, initiated on June 22, 2017 We recommend that investors stick with three of these trades, but close the long China H-shares / short industrial commodities position for the following reasons: Chart 1Be Overweight China Vs EM In This Environment Overweight MSCI China Investable Stocks Versus The EM Benchmark (Maintain) This trade represents one of the most important equity allocation calls for Chinese stocks, and is one of the ways that BCA expresses a view on the Chinese economy in our House View Matrix.1 While it hasn't always been the case, we noted in a recent Special Report that Chinese stocks have become a high-beta equity market versus both the global aggregate and the emerging market benchmark, even when excluding the technology sector.2 China's high-beta nature, the fact that EM equities remain in an uptrend (Chart 1), and our view that China's ongoing slowdown is likely to be benign and controlled all suggest that investors should continue to overweight Chinese stocks vs their emerging market peers. Long China H-Shares / Short Industrial Commodities (Close) We initiated this trade in March 2016, one month after Chinese stock prices bottomed following the significant economic slowdown in 2015. At that time it was not clear to global investors that a mini-cycle upswing in the Chinese economy had begun, and this pair trade was a way of taking a limited pro-risk bet. Given our view of a benign, controlled economic slowdown in China, this hedged trade is no longer needed, especially given the uncertain impact of ongoing supply side constraints in China on global commodity prices. As such, we recommend that investors close the trade, locking in an annualized return of 15.7%. Short MSCI Taiwan / Long MSCI China Investable (Maintain) Chart 2If The TWD Declines Materially, ##br##Upgrade Taiwan (From Short) We initiated our short MSCI Taiwan / long MSCI China investable trade last February, when the risk of protectionist action from the Trump administration loomed large. While there have been no negative trade actions levied against Taiwan this year, macro factors, particularly the strength of the currency, continue to argue for an underweight stance within the greater China bourses (China, Hong Kong, and Taiwan). We reviewed the basis of this trade in a report last month,3 and recommended that investors stick with the call despite significantly oversold conditions (Chart 2). A material easing in pressure on Taiwan's trade-weighted exchange rate appears to be the most likely catalyst to close the trade and to upgrade Taiwan within a portfolio of greater China equities. Long China Onshore Corporate Bonds (Maintain) Chinese corporate bond yields have risen materially since late-2016, largely in response to expectations of tighter monetary policy. These expectations have been validated, with 3-month interbank rates having risen over 200bps since late-2016. We argued last summer that the phase of maximum liquidity tightening was likely over, and that quality spreads and government bond yields would probably drop over the coming three to six months. While this clearly did not occur (yields and spreads rose), the total return from this trade has remained in the black owing to the significant yield advantage of these bonds versus similarly-rated bonds in the developed world. Chart 3 highlights that Chinese 5-year corporate bond spreads are also considerably less correlated with equity prices than their investment-grade peers in the U.S. This underscores that the rise in yields and spreads over the past year has reflected expectations of tighter monetary policy, not rising default risk. Our sense is that barring a significant improvement in China's growth momentum, significant further monetary policy tightening is improbable, meaning that corporate bond yields are not likely to rise much further. As a final point, as of today's report we are changing the benchmark for this trade from a BCA calculation based on a basket of 5-year AAA and AA-rated corporate bonds to the ChinaBond Corporate Credit Bond Total Return Index. Chart 3Chinese Corporate Spreads Aren't A Risk ##br##Barometer Like In The U.S. Reform-Oriented Trades We have two open trades related to China's rebooted reform initiative, both of which were initiated on November 16, 2017: Long China investable consumer staples / short consumer discretionary stocks and Long China investable environmental and social governance (ESG) leaders / short investable broad market These trades were recently opened, and we continue to recommend that investors maintain both positions: Long China Investable Consumer Staples / Short Consumer Discretionary Stocks (Maintain) The basis for the first trade stems from the current limitations of China's investable consumer discretionary index as a clear-cut play on retail-oriented consumer spending. We argued in our November 16 Weekly Report that Chinese investable consumer staples would be a better play on Chinese consumer spending owing to the material weight of the automobiles & components industry group in the discretionary sector, which may fare poorly over the coming year due to the environmental mandate of President Xi's proposed reforms. We argued in the report that this trade would likely be driven by alpha rather than beta, and indeed Chart 4 illustrates that staples continue to rise relative to discretionary against a backdrop of a rising broad market. Long China Investable ESG leaders / Short Investable Broad Market (Maintain) In the same report we recommended that investors overweight the China investable ESG leaders index, based on the goal of favoring firms that are best positioned to deliver "sustainable" growth in an era of heightened environmental reforms. The index overweights firms with the highest MSCI ESG ratings in each sector (using a proprietary MSCI ranking scheme), and maintains similar sector weights as the investable benchmark, which limits the beta risk of the trade. Chart 5 highlights that the trade is progressing in line with our expectations, suggesting that investors stick with the position over the coming 6-12 months. Chart 4Staples Vs Discretionary Isn't A Low Beta Trade Chart 5Likely To Continue To Outperform Resource & Construction Plays We have two open trades related to the resource sector: Long China investable oil & gas stocks / short global oil & gas stocks, initiated on April 26, 2014 and Long China investable construction materials sector / short investable broad market, initiated on December 9, 2015 We recommend that investors close both of these positions, based on the following rationale: Chart 6Similar Earnings Profile, ##br##But Weaker Dividend Payouts Long China Investable Oil & Gas Stocks / Short Global Oil & Gas Stocks (Close) This trade was initiated based on the view that the valuation gap between Chinese and global oil & gas companies is unjustifiable given that the earnings off both sectors are globally driven. Indeed, Chart 6 shows that the trailing EPS profiles of both sectors in US$ terms have been broadly similar over the past few years, and yet China's oil & gas sector trades at a 40% price-to-book discount relative to its global peers. However, panel 2 of Chart 6 highlights that this discount may represent investor concerns about earnings quality and/or state-owned corporate governance. The chart shows that while the earnings ROE for Chinese oil & gas companies is higher than that of the global average, the dividend ROE (dividends per share as a percent of shareholders equity) is considerably lower. While China's oil & gas dividend ROE has recently been rising, the gap remains wide relative to global oil & gas companies, suggesting that there is no significant re-rating catalyst that is likely to emerge over the coming 6-12 months. Close for an annualized return of 1.4%. Long China Investable Construction Material Stocks / Short China Investable Broad Market (Close) The relative performance of Chinese investable construction material stocks has been positive over the past two years, with the trade having generated an 8.1% annualized return since initiation. There are two factors contributing to our view that it is time for investors to book profits on this trade. The first is that China's investable construction materials are dominated by cement companies, which may suffer in relative terms from China's rebooted reform initiative this year.4 The second is that the relative performance of construction materials stocks is closely correlated with, and led by, the growth in total real estate investment (Chart 7). Residential investment makes up a significant component of total real estate investment, and Chart 8 highlights that a significant gap between floor space sold and completed has narrowed the inventory to sales ratio over the past three years. But the ratio remains somewhat elevated relative to its history which, when coupled with the ongoing growth slowdown in China and the deceleration in total real estate investment growth, implies a poor risk/reward ratio over the coming 6-12 months. Chart 7Cement Producers Trade Off Of Real Estate Investment Chart 8No Clear Construction Boom Is Imminent Domestic Stock Market Trades We have two open trades related to China's domestic stock market: Long China domestic utility sector / short domestic broad market, initiated on January 22, 2014 and Long China domestic food & beverage sector / short domestic broad market, initiated on December 9, 2015 Similar to our resource & construction plays, we recommend that investors close both of our recommended domestic stock market trades: Long China Domestic Utility Sector / Short Domestic Broad Market (Close) We initiated this trade in early-2014, following a comprehensive reform plan released in late-2013 by the Chinese government. The plan called for allowing market forces to play a decisive role in allocating resources, which we argued would grant utilities more pricing power, reduce their earnings volatility associated with policy risks, and lead to a structural positive re-rating. Chart 9 illustrates that this trade gained significant ground in 2014 and early-2015, even prior to the significant melt-up in domestic stock prices that began in Q2 2015. However, the trade has underperformed significantly since the middle of last year, which has been driven by a sharp deterioration in ROE. This decline in ROE appears to have been cost-driven, as coal is an important feedstock for Chinese utility companies and has risen substantially in price over the past two years. While domestic utilities are now significantly oversold in relative terms, we recommend that investors close this trade because the original reform-oriented basis has shifted significantly. The priorities that emanated from October's Party Congress were decidedly environmental in nature, meaning that coal prices may very well remain elevated over the coming 6-12 months (due to restricted supply). This means that a recovery in ROE would rest on the need to raise utility prices, which is a low-visibility event that will be difficult to predict. Close for an annualized return of 3%. Long China Domestic Food & Beverage Sector / Short Domestic Broad Market (Close) We initiated this trade in December 2015, based on this sector's superior corporate fundamentals and undemanding valuation levels. We argued that the anti-corruption campaign since late-2012 was likely the cause of prior underperformance, given that the group is dominated by a few high-end alcohol producers. The market overacted to the high-profile crackdown, and ultimately the fundamentals of the sector did not deteriorate materially. Our view has panned out spectacularly, with the trade having earned a 32% annualized return since inception5 (Chart 10 panel 1). While the group's ROE remains significantly above that of the domestic benchmark, valuation measures suggest that investors have more than priced this in (Chart 10 panel 2). The trade has mostly played out and we would not like to overstay our welcome. In addition, panel 3 illustrates that technical conditions are extremely overbought, suggesting that investors are being presented with an excellent opportunity to exit the position. Chart 9Sidelined By A Major Hit To ROE Chart 10Time To Book Profits Trades Linked To Hong Kong We have two open trades related to Hong Kong: Long U.S. / short Hong Kong 10-Year government bonds, initiated on January 15, 2014 and Short Hong Kong property investors / long Hong Kong broad market, initiated on January 21, 2015 We recommend that investors stick with the first and close the second, based on the following perspectives: Long U.S. / Short Hong Kong 10-Year Government Bonds (Maintain) Hong Kong has an open capital account and an exchange rate pegged to the U.S. dollar, meaning that its monetary policy is directly tied to that of the U.S. Yet, Hong Kong's 10-year government bond yield is non-trivially below that of the U.S., which argues for a short stance versus similar maturity U.S. Treasurys. While it is true that the Hong Kong - U.S. 10-year yield spread does vary and can widen over a 6-12 month horizon, Chart 11 highlights that the relative total return profile of the trade (in unhedged terms) trends higher over time due to the carry advantage. Short Hong Kong REITs / Long Hong Kong Broad Market (Close) There are cross-currents facing the outlook for Hong Kong REITs vs the broad market, arguing for a neutral rather than an underweight stance. Close this trade for an annualized return of 3.6%. While the relative performance of global REITs is typically negatively correlated with bond yields, Chart 12 shows that the relationship with Hong Kong property yields has been positive and lagging (i.e. falling yields lead declining relative performance, and vice versa). Under this regime, a rise in U.S. government bond yields, as we expect, would suggest an improvement in the relative performance of Hong Kong REITs. Chart 11A Straightforward Carry Pick Up Trade Chart 12Rising Bond Yields Implies ##br##Positive HK REIT Performance Chart 13 highlights that periods of positive yield / REIT performance correlation have tended to occur when Hong Kong property prices are rising significantly relative to income, as they have been for the past several years. One interpretation of this dynamic is that when house prices are overvalued and potentially vulnerable, REIT investors react positively to an improvement in economic fundamentals (which tends to push yields up due to higher interest rate expectations). The risk of an eventual collapse of Hong Kong property prices is clear, but we cannot identify an obvious catalyst for this to occur over the coming 6-12 months. Importantly, the fact that property prices have continued to rise during a period of tighter mainland capital controls suggests that only a significant economic shock will be enough to derail the uptrend in prices, circumstances that we do not expect over the coming year. Finally, Chart 14 highlights that Hong Kong REITs are deeply discounted relative to book value when compared against the broad market. This suggests that at least some of the risks associated with the property market have already been priced in by investors. Chart 13Yields & REITs Positively Correlated ##br##When House Prices Are Overvalued Chart 14Hong Kong REITs Are Cheap Jonathan LaBerge, CFA, Vice President Special Reports jonathanl@bcaresearch.com Lin Xiang, Research Analyst linx@bcaresearch.com 1 https://www.bcaresearch.com/trades 2 Please see China Investment Strategy Weekly Report, "China: No Longer A Low-Beta Market", dated January 11, 2018, available at cis.bcaresearch.com. 3 Please see China Investment Strategy Weekly Report "Taiwan: Awaiting A Re-Rating Catalyst", dated December 14, 2017, available at cis.bcaresearch.com. 4 Please see China Investment Strategy Weekly Report, "Messages From The Market, Post-Party Congress", dated November 16, 2017, available at cis.bcaresearch.com. 5 Please note that the total return from this trade had been erroneously reported for some time due a data processing error on BCA's part. The return since inception now properly sources the China CSI SWS Food & Beverage index from CHOICE. We sincerely regret the error and any confusion it may have caused. Cyclical Investment Stance Equity Sector Recommendations