Consumer Discretionary
If the EM rally is sustained, the Fed will once again become resolute in its commitment to hiking interest rates. This in turn will spur another relapse in EM risk assets. Chinese policymakers are attempting to juggle contradictory objectives without a clear and realistic plan of action to resolve existing problems.
The recent rebound is not a harbinger of a prolonged recovery in risk assets. The many potential negatives will keep volatility high and trigger further occasional selloffs.
The previous Insight outlined the case for good building supply store sales growth, but an aggressive rise in wage inflation and intensifying deflation pressures may provide a negative offset. Meanwhile, the gap between house price inflation and mortgage rates has slipped below zero (second panel), suggesting that the financial incentive to buy and renovate a home has eased, on the margin. It is notable the retailing CEO confidence has taken a sharp turn for the worse in recent months, as this series often provides a good lead on industry sales trends. Souring confidence may reflect deflationary pressures. Importantly, our Home Improvement Retail model, which incorporates leading top and bottom line indicators, has not confirmed the advance in relative share performance into overvalued territory. Against this backdrop, we recommend only a market neutral weight. The ticker symbols for the stocks in this index are: HD, LOW.
Both Home Depot and Lowe's produced strong profit results in the most recent quarter, aided by a warm winter weather, which pulled forward sales of many products. The odds of the industry maintaining decent sales momentum are good, given that ultra-low mortgage rates should sustain housing turnover (second panel). Banks are still willing to extend mortgage credit, as rising house prices provide confidence in underlying asset values. Nevertheless, extrapolating future store traffic growth straight down to the bottom line risks being too optimistic. The industry has hired aggressively to meet rising demand, and deflation still plagues the industry (bottom panel). Deflation amidst good store traffic also suggests that a serious market share battle is raging, which means meeting this year's aggressive industry earnings growth estimates is not guaranteed, please see the next Insight. The ticker symbols for the stocks in this index are: HD, LOW.
Media stocks are undergoing a de-rating, led by the heavyweight S&P movies & entertainment index. Sales prospects have been undercut by shifting viewing habits, which is creating uncertainty surrounding the value of network assets. The ISM services index warns that recreation spending will continue to retreat, which also has implications for ad revenue. Our Advertising Indicator is already deep in negative territory, consistent with the overall profit contraction and our expectation that the corporate sector will retrench. Meanwhile, programming costs remain high, adding to profit margin stress emanating from weakening top-line performance. This toxic mix should ensure that all of the shareholder friendly activities that have supported valuation expansion since 2009 will dissipate, to the detriment of premium multiples. We have a high-conviction underweight on the overall media sector, including the S&P movie & entertainment index. The ticker symbols for the stocks in this index are: DIS, CMCSA, TWX, TWC, FOXA, CBS, OMC, VIAB, IPG, NWSA, DISCK, TGNA, CVC, SNI, DISCA, FOX, NWS.
Homebuilders have been caught up in broad consumer discretionary sector weakness, but we expect differentiation to soon materialize. Housing starts are picking up steam (bottom panel) and are still trailing household formation, underscoring that structural demand for housing will remain solid. The NAHB's survey is well above the 50 boom/bust line (middle panel). Resilient housing activity is a testament to robust housing affordability. The 30-year fixed mortgage rate is near generational-low levels, and is being suppressed by the global government bond bull market and the proliferation of negative interest rate policy (NIRP) around the world. This underscores that house prices have not overshot. Importantly, the latest JOLTS survey of job openings points to a firming construction labor market. The top panel of the chart shows that job openings in the construction industry are an excellent leading indicator of homebuilding relative performance, and the current message is positive. Bottom Line: Stay overweight. The ticker symbols for the stocks in this index are: DHI, LEN, PHM.
The latest National Association of Restaurant survey showed a sharp slowdown in activity, with same store sales contracting for the first time in years. This is not an aberration. Despite rising real disposable incomes, consumers are pulling in their horns, as evidenced by the rising personal savings rate (shown inverted). The implication is slowing revenue growth for the restaurant industry at a time when wage growth is running hot. This was the motivating factor behind our downgrade to underweight late last year. The silver lining in this dark cloud is that consumers are likely to allocate dollars not spent dining out to the retail food store industry. That is supportive of grocery store pricing power. The chart shows that retail food stocks generally trend inversely with restaurant stocks. We are overweight the former and underweight the latter. The ticker symbols for the stocks in the S&P retail food stores and S&P restaurants are: KR, WFM, and MCD, SBUX, YUM, CMG, DRI, respectively.
Stronger-than-expected profit results have propelled the S&P leisure products group higher in recent trading sessions. Despite the sharp gains that have already accrued, we continue to see meaningful upside potential. Positioning had become exceedingly bearish on this group, as measured by the surge in the short interest ratio. The latter showed it would take roughly ten days to cover these bearish bets. Meanwhile, analyst profit estimates were challenging multi decade lows, in relative terms. However, the plunge in oil prices and rising income are growth pushing up spending on leisure products, and retail sales and toy and hobby stores are booming. Consequently, the stage is set for a major re-rating in earnings expectations (second panel), which should force ongoing short covering. We reiterate our high-conviction overweight. The ticker symbols for the stocks in this index are: MAT, HAS.
Deflationary pressures in the media space as a result of cord cutting and changing consumer consumption habits are undermining profit prospects. To make matters worse, the service sector is closing the gap with the weakening manufacturing sector: the latest ISM non-manufacturing survey showed a large drop, particularly in its employment component. Worrisomely, industry productivity (sales/employment) has ground to a halt, warning that relative profits will likely disappoint in the coming quarters, the opposite of what sell-side analysts are currently anticipating for the next 12-months (bottom panel). With media credit spreads steadily widening following the debt binge to retire equity, the risk premium in this sector is set to steadily widen. We reiterate our high-conviction underweight stance. The ticker symbols for the stocks in this index are: DIS, CMCSA, TWX, TWC, FOXA, CBS, OMC, VIAB, IPG, NWSA, DISCK, TGNA, CVC, SNI, DISCA, CMCSK, FOX, NWS.
The S&P hotels index is breaking down. The era of cheap financing costs spurred a multiyear lodging industry construction binge, creating a backlog of new capacity likely to hit markets for some time to come. In the interim, there is evidence that slowing economic growth is starting to undermine revenue. Global revenue per room is contracting, even prior to much of a slowdown in traffic. The implication is that pricing power is being sacrificed to fill rooms. Looking ahead, leading indicators of consumer spending on lodging are pointing to a marked slowdown, consistent with our expectation that corporate sector travel budgets will also be pruned as profit margins get squeezed. We downgraded this overvalued group at the end of last year, and reiterate our underweight stance. The ticker symbols for the stocks in this index are: CCL, MAR, RCL, HOT, WYN.